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Why Ford is Betting Big on Its Bronco Revival

Technology in Business Stories

In 2020, amid a global pandemic, Ford finally launched its highly anticipated Bronco. First introduced in the mid 1960s, it had a tough, rugged image, and symbolized an adventurous lifestyle many Americans aspired to. It lasted about 3 decades, during which it endured a fuel crisis, and a changing U.S. car market that saw the rapid influx of highly successful imports that challenged American car companies.

Credit CNBC

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