With more and more tourists searching for information on
their Smartphones and the rise in use of social media, the
travel industry is also embracing new opportunities to reach and engage
with this audience.
This is a great video info graphic that outlines recent Marketing statistics within the Travel industry:
Social Media
- 50% of travel brands surveyed agreed that they have generated direct booking from social media
- 20% of respondents globally cited social media as their most successfully marketing format
- In Q3, 2011, 42% of travel brands allocated more of their marketing budget to social media marketing
- 71% of travel brands agree to some extent that social media has improved engagement
- 61% of travel brands expecting to increase their investment in social media over the next 3 months
- In Q3 2011, 33% of travel brands allocated more of their marketing budget to managing their presence in social media
- Travel marketers surveyed found that using social media reduced PR costs by 24%
- Social networks are the 2nd most influential source of online traffic for travel suppliers
- Social Media is to become more of a key component of search engine results page algorithms
- Facebook has more that 854 million active Users.
- Facebook have reached more than half of the Worlds Global Audience
- Facebook accounts for 1 in every 7 minutes spent online around the world and 3
in every 4 social networking minutes. - 100% of Travel Brands surveyed globally had a facebook brand profile up from 82% in 2011
- 85% of airline respondents stated that their company have a facebook profile
- In a recent survey 75% of Travel companies report having a twitter profile up from 64% in 2001
- 79% of airline respondents stated that their company have a Twitter profile
Other Social Media Channels
- 44% of airline respondents stated that their company have a Youtube profile
- 35% of airline respondents stated that their company have a LinkedIn profile
Mobile Internet Devices
- 20% of travel brands are using mobile for direct sales
- 25% of travel brands are using mobile for building brand awareness
- In Q3, 2011 direct booking via mobile devices increased by 30%
- The cruise sector has seen the biggest increase in booking via mobile devices
over the past 6 months - More than 350 million active users currently access their mobile facebook via mobile devices
- 65% of travel industry respondents revealed they are allocating 25% of their
marketing budget to their Mobile distribution strategy - Mobile social networking app audiences surged 126% to 38.5 Million in 2011 (Comscore)
- US Mobile social media audience grew by 37% in 12 months (Comscore)
Other stats
- In Q3, 2011 51% of travel brands cited an increase in traffic from facebook
- 39% of travel brands cited an increase in traffic from Twitter
- Search engine marketing account for 29% of Travel company marketing activities in 2011
- Email Marketing Accounted for 28% and social media marketing 20%