Ordering promotional gifts can be a fantastic way for 
you to promote your company but unless you know
how to use them it may not be worth the money you will spend.
This is because unused promotional gifts may simply end up
sitting in the corner gathering dust and taking up valuable space
in your office or storage space. If you think that the only
way you can use promotional gifts is to hand them out to
customers at conventions and trade shows you may find that
even a small number of items will take forever to give away.
Here are a few other ways that you can promote your company using these gifts.
Employees love free gifts
It can be a great idea to give promotional gifts to your employees.
This goes beyond having clothing printed up and used by your
employees as a type of uniform. This also includes items such as water bottles,
reusable bags and other items that can be used on a daily basis.
Using items that are helpful and which can make daily tasks much
easier to complete can be a fantastic idea since your employees
are often likely to actually use them instead of setting them aside.
The reason it can be fantastic for employees to have promotional
gifts that they can use is that they have more knowledge about your company,
its products and its services and can theoretically answer questions
much more accurately than other clients may be able to. It can
also make new employees feel welcome and give them the
impression that they are welcomed and appreciated.
Suppliers are a great choice to give gifts to
Giving promotional gifts to your suppliers can also be a great
way to make your company more visible.
Just remember to choose the gifts that suit your suppliers otherwise they may simply
get rid of the items you have given them and then it will be money that has been wasted.
Often if you purchase gifts that relate to your own business it will be something
that will also be useful to your suppliers as well.
The great thing about gifts is that they show your appreciation for the business
you receive as well as help to get your company’s contact information out to a
point where it is much more visible. It can help you foster a better working
relationship between your suppliers and your company.
Do your research first
If you want to make sure that your gifts are as successful as possible at
advertising your company you need to do your research before you buy.
You need to find out what the most popular gifts are and which companies
can sell you affordable gifts that are still high in quality. That way you know that you
are not passing out shoddy merchandise as this can really damage your company’s
reputation and may actually set back the relationship that you are trying to
establish with both your employees and your suppliers.