: A signage for an Apple iPhone X, the new model of Apple smartphone is displayed inside the Apple Store Saint-Germain on November 3, 2017 in Paris, France. Apple's latest iPhone X features face recognition technology, a large 5.8-inch edge-to-edge high resolution OLED display and better front and back cameras with optical image stabilisation. (Photo by Chesnot/Getty Images)
Apple’s Secret Keynote Formula, Explained
Apple’s keynotes have been an essential part of its brand for over twenty years. The techniques Apple’s presenters use may not be immediately obvious, but they are effective, and they create enormous anticipation prior to Apple’s multiple product launches. Watch the video above to see how an Apple keynote’s structure breaks down.
